Strategic Direction

Every business is born out of an idea or passion, but every great business only succeeds by following a robust strategy.

Being clear about both the short and long-term objectives for your business, the market you operate in and your capabilities means you have the best chance of achieving success in your chosen field. Your Avonglen Finance Director will collaborate with you to establish where you are now, where you want to be and how to get there.

Working with you as part of your senior management team, we'll help you set a strategic direction for your business that is aligned with your goals. We will assess your current position, prioritise activities, produce financial projections and budgets and develop a plan for delivery.

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Commercial Development

In order to deliver on the strategic ambition of your business, you’ll need a profitable commercial model. This could involve challenging the current way of doing things or working out the best way to turn a new idea into a physical product or service and take it to market.

Really delving deep into the detail from the cost of production to the most successful sales channel, will ensure you maximise revenue streams and profit margins. We'll examine all of your business metrics, contractual terms and market analysis to get a robust and complete understanding of your business.

We help you to build on your strengths and improve on your weaknesses, and ensure the most suitable systems, resources, operational structures, Key Performance Indicators (KPIs) and reporting frameworks are in place.

What We Do Commercial Dev

Operational Delivery

We will monitor the impact of your operating plan to ensure that your strategic vision is being progressed and that the right KPIs, accurate monitoring and reporting frameworks are in place.

We’ll help protect both you and your business by putting in place appropriate reporting systems and best practice processes and ensure that these are adhered to.

Enabling you to concentrate on your business passion we are able to deliver the entire finance function ourselves or work with your existing team to deliver all of the information you need. We will constantly assess the viability of projects and commercial ventures to generate the best returns for your business and ensure strategic aims are being met, while translating data into meaningful insights that influence necessary action.

From payroll, bookkeeping and management accounts through to forecasting, statutory accounts preparation and corporate and personal taxation are all part of the Avonglen service.

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  • Hobbs Rehabilitation has grown in size and complexity over 12 years without a designated financial lead. The founders were finding it increasingly difficult to keep on top of all of the demands of a growing business especially in the area of finance. The engagement with Tim from Avonglen has allowed them to delegate the key financial tasks and freed them up to focus on planning the future growth of the company. Tim has assisted with strategic advice, budgeting, financial reporting, re-structuring the Hobbs group of and in negotiations with key partners. This has helped us to realise new avenues for growth and reduce key risks in the business. He is a good listener and always offers valuable advice.

    Helen Hobbs
    Hobbs Rehabilitation

  • The insights we receive from Avonglen have contributed enormously to our business. Their work not only provides structure and context to our activities but also enables our plans for future growth to be built on firm financial and strategic foundations. They are partners in the truest sense of the word.

    Steve Robson
    Earthstorm Media

  • I have been using the services of Avonglen, since I started my business in 2004. From a one-man band to a business with several offices throughout the South, they have guided me at every step of the way as my business has grown. Their practical help as well as their strategic guidance have ensured that the decisions I’ve made have been well thought through. Their input at every stage, from their preparation and analysis of my management MI to my application for SEED/EIS status, has been invaluable.

    Duncan Revolta
    One Pension Consultancy

  • We have been so impressed by Lynne and the Avonglen team since they took over our accounts. We know that no stone is left unturned and every possible action to help our company has been taken. They have expertise in all areas, and we cannot fault their commitment to our business.

    Amanda House
    RHH Franks

  • Avonglen, and Sue Gray in particular, have been a valued extension of the Alternative Flooring team. Sue is consistently professional, dependable, and loyal to the business.

    During our 2023 acquisition, Sue’s support was invaluable. At a time of change and growth, having someone so reliable and always available when needed made a real difference.

    Sue works seamlessly with everyone across the business, from our sales team to our directors. Her knowledge of the company and insight into what the business needs has been extremely helpful, particularly as we’ve grown and recruited new team members.

    Lorna Haigh
    Alternative Flooring

  • We recently re-engaged Avonglen after a period of using another supplier, and we are extremely pleased that we did. Although we always knew the service was good, the time away truly highlighted just how valuable their expertise and knowledge are to our business.

    Within a very short time, the team at Avonglen helped us clear a backlog of queries and quickly resolved issues that had previously gone unanswered. Julia and Laura, in particular, have been instrumental in getting us back on track, ensuring we now have the accurate information we need to monitor performance and manage our financial accounting effectively.

    Their support goes far beyond the day-to-day. Their guidance on the bigger picture — including group structure and tax planning — has proven invaluable in helping us run our business more efficiently and strategically.

    Quite simply, we could not do it without them, and we certainly won’t be returning to an in-house resource anytime soon.

    Andrea Davies
    TWS Group

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